Cynthia Herrera, affectionately known as Cy among her peers, serves as ASHwell’s Executive Director, bringing a wealth of unmatched experience in healthcare and law. Since joining the organization in 2021, she has tirelessly dedicated herself to enhancing and expanding ASHwell’s services, reaching out to those who have been overlooked by the healthcare system. Hailing from the Midwest, Cynthia holds a Bachelor of Science in Psychology from the University of Michigan and a Juris Doctor from Loyola University Chicago. Guided by her leadership acumen and deep commitment to health equity, she spearheads ASHwell’s sustainable and equity-centered growth. Cynthia cherishes working with a team of healthcare radicals who share her passion for health equity and tirelessly innovate to overcome social barriers, ensuring that health and wellness reach deserving, underserved communities.
With her expertise in strategic planning and decision-making informed by a Health Law Certificate from the Beazley Institute for Health Law & Policy, Cynthia deftly navigates legislative and financial challenges, enabling ASHwell to deliver exceptional sexual health and wellness services. Over her nine years in Austin, Cynthia has also showcased her musical talents as a Latin percussionist, regularly performing live with the local all-female Selena tribute band, Las Chicas en 512. This passion for music was ignited during her very first onstage performance at her grandparents’ Tejano nightclub, Tony & Vickie’s Cabaret, in Ohio when she was just 11 years old.